Retail media promises high returns for brands that can handle the workload
It’s easy to get excited about retail media, the growing practice in which a retailer or marketplace opens its own channels (website, apps, in-store displays, etc.) to brand advertisements. It promises...
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3 ways AI-driven forecasting helps distributors make smarter decisions
Emily Newton Artificial intelligence has seen rapid growth across many industries. As supply chain leaders seek to become more efficient and resilient, they can no longer afford to overlook this...
View ArticlePrime Day 1 recap: Amazon sales reached $6.4 billion while competitors lagged
Amazon’s annual Prime Day two-day sale began on July 11, and early data shows sales grew but did not meet estimates. Amazon ranks No. 3 in Digital Commerce 360’s new 2023 Global Online Marketplaces...
View ArticlePrime Day 2023 was Amazon’s most successful yet with $12.7 billion spent
Amazon’s 2023 Prime Day sales wrapped up on July 12, and day two largely played out like day one, based on early reports. Amazon ranks No. 3 in Digital Commerce 360’s new 2023 Global Online...
View ArticleRetailers are driving East Africa’s adoption of digital payments
Retailers such as grocers and department stores are driving the uptake of digital payments in East Africa. Buyers in the region prefer to pay online instead of using physical debit or credit cards,...
View ArticleAmazon announces updates to Buy with Prime to stay competitive
Amazon.com Inc. debuted new features for its Buy with Prime service at its annual seller conference. The tool gives Amazon Prime members access to Amazon’s fulfillment network when they shop on other...
View ArticleAmazon Prime Day-ja vu: Mass merchant brings back Big Deal Days
For Amazon.com, it is déjà vu for Prime Days all over again. On Oct. 10 and 11, Amazon kicks off its Amazon Prime Big Deal Days, a fall event rooted in what Amazon says are great deals for its Prime...
View ArticleThanksgiving breaks new ecommerce spending records
While some were eating Thanksgiving dinner on Thursday night, others were already starting their biggest shopping week of the year. Thanksgiving Day ecommerce sales set a new record of $5.6 billion in...
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2024: Expect a B2B ‘thrill ride’ of highs and lows
Buckle up, B2B companies, and get ready for a turbulent ride through 2024. Teams that double down on customer analysis and understanding ... will find the ride exhilarating. Laura Ramos, vice president...
View ArticleHoliday traffic flat for Top 1000 retailers
Holiday website traffic to North America’s largest ecommerce retailers was flat compared to the same time last year, according to Digital Commerce 360 analysis of Similarweb data. While holiday...
View ArticleWhy Temu spends millions on Super Bowl commercials
Growing ecommerce app Temu spent big on Super Bowl commercials this year. The Chinese app bought air time for three commercials during the game and two after. Super Bowl advertising is some of the...
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US ecommerce sales penetration hits new high
In 2023, U.S. ecommerce represented 22.0% of total retail sales, according to Digital Commerce 360 analysis of U.S. Department of Commerce data. That compares with 21.2% penetration in 2022. 2023’s...
View ArticleUS ecommerce sales hit new quarterly record despite slowing growth rate
Quarterly U.S. ecommerce sales reached a record $324.82 billion by the end of 2023, according to Digital Commerce 360 analysis of U.S. Department of Commerce data. That’s 7.2% growth over Q4 2022,...
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